Search Knowledge Base Articles
Lenghty and Draggy draft
Based on the data of our FB pages postings, it is suggested that the:
*Optimum post caption length
* -1 page of Gdoc with Arial 11pt text size
-Reading time is around 60sec
*Maximum post caption length* -1 1/3 page of Gdoc with Arial 11pt text size
-Reading time is max at 80sec
This is due to a lengthy post will:
1) Essay like / lengthy post caption will be too draggy to read in FB especially on mobile view. 2) Audience tends to swipe off wordy post and may not even click in to read.
3) This will cause a weak post response and affect the overall post performance.
4) Too many links will also cause lengthy & messy post caption especially in mobile view, thus this is not recommended as well.
5) As our page is to highlight on promo mechanics, we suggest other points like product USP etc to be included at individual photo's caption or linked to respective landing pages.
*Optimum post caption length
* -1 page of Gdoc with Arial 11pt text size
-Reading time is around 60sec
*Maximum post caption length* -1 1/3 page of Gdoc with Arial 11pt text size
-Reading time is max at 80sec
This is due to a lengthy post will:
1) Essay like / lengthy post caption will be too draggy to read in FB especially on mobile view. 2) Audience tends to swipe off wordy post and may not even click in to read.
3) This will cause a weak post response and affect the overall post performance.
4) Too many links will also cause lengthy & messy post caption especially in mobile view, thus this is not recommended as well.
5) As our page is to highlight on promo mechanics, we suggest other points like product USP etc to be included at individual photo's caption or linked to respective landing pages.